CAECAY Marketing Plan Evaluates Our Impact on Support Charities

CAECAY Marketing Plan evaluates the Impact of CAECAY with Abdul-Jalil al-Hakim, Superstar Management, ¿eX-whY? and Nowtruth partner clients Matching Athletes, Entertainers, Celebrities, and Influencers on Support Charities Creating Opportunities and Alternatives for Youth.

CAECAY’s marketing plan aims evaluates the impact of matching athletes, entertainers, celebrities, and influencers with support charities that create opportunities and alternatives for youth. By leveraging the reach and influence of these individuals, the plan seeks to measure the effectiveness of their involvement in raising awareness, driving engagement, and generating support for these charitable organizations.

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CAECAY Objective:

The primary objective of this marketing plan is to assess the impact of matching athletes, entertainers, celebrities, and influencers with support charities on creating opportunities and alternatives for youth. The specific goals include:

a) Measuring the increase in awareness and visibility of the charities’ initiatives.

b) Evaluating the engagement and response generated by the target audience.

c) Assessing the growth in support, both in terms of donations and volunteer involvement.

CAECAY Target Audience:

The target audience for this marketing plan includes:

a) Existing supporters of the charities.

b) Potential donors interested in youth development and social causes.

c) Youth themselves, who can benefit from the alternatives created by these charities.

d) Fans and followers of the athletes, entertainers, celebrities, and influencers.

CAECAY Strategy:

a) Partnership Selection: Identify athletes, entertainers, celebrities, and influencers whose values align with the mission and vision of the support charities. Consider their credibility, influence, and ability to connect with the target audience.

b) Collaborative Campaigns: Design engaging and impactful campaigns that highlight the work of the charities, emphasizing the positive outcomes and alternatives they create for youth. Incorporate the personalities and unique talents of the selected individuals to maximize impact and resonance.

c) Multi-channel Approach: Utilize various marketing channels such as social media, television, radio, events, and print media to reach a wide range of audiences. Tailor the messaging to each channel and target audience segment to ensure maximum effectiveness.

d) Tracking and Analysis: Implement tracking mechanisms to monitor the impact of the campaigns. Evaluate key performance indicators (KPIs) such as increased brand awareness, website traffic, social media engagement, donations received, and volunteer sign-ups. Regularly analyze data to gauge the success of the campaigns and make necessary adjustments.

CAECAY Implementation:

a) Develop compelling campaign narratives that highlight the stories of youth who have benefited from the alternatives created by the support charities.

b) Create visually appealing and shareable content that resonates with the target audience.

c) Collaborate with the selected individuals to co-create and distribute campaign content through their social media channels, leveraging their existing fan base and influence.

d) Organize events and fundraisers that provide opportunities for the target audience to engage directly with the support charities and the partnered athletes, entertainers, celebrities, and influencers.

CAECAY Evaluation:

a) Conduct regular surveys and polls to measure changes in awareness, perception, and willingness to support the charities.

b) Monitor social media metrics, website analytics, and donation data to assess the impact of the campaigns.

c) Compare the performance of campaigns with and without the involvement of athletes, entertainers, celebrities, and influencers to gauge their effectiveness.

d) Seek feedback from the support charities, individuals involved, and the target audience to identify areas of improvement and potential future collaborations.

CAECAY with Abdul-Jalil al-Hakim, Superstar Management, ¿eX-whY? and Nowtruth partner clients Matching athletes, entertainers, celebrities, and influencers with support charities has the potential to create significant positive change for youth by raising awareness, driving engagement, and generating support. By implementing this marketing plan and evaluating the impact of their involvement, we can measure the effectiveness of such collaborations and continuously improve strategies to maximize the benefits for the support charities and the youth they serve.

To enjoy these benefits, join CAECAY’s “ICONS CHARITY REGISTRAR”, go to“Matching Charitable Philanthropic Organizations with ICONS”:  https://caecay.org/matching-charitable-philanthropic-organizations-with-icons/ or “Matching ICONS with Charitable Philanthropic Organizations”:  https://caecay.org/matching-icons-with-charitable-philantropic-organizations/ pages to complete the requisite form and submission. Are you interested in growing your business?
We are offering a FREE Business analysis and will discuss your needs for an overall Strategic Plan including a Website upgrade with a national media campaign, after you have completed the Strategic Planning Client Questionnaire on our website and schedule a meeting to contract our services and move forward to SUCCESS!
We can mount a media campaign for you with events and advantages your business offers to potential clients as the centerpiece of that effort. This could not only provide exposure and build your new brand, but could also build your business development with corporate sponsors, business partners, non-profit organizations and donors.
You could be your own special BRAND within and without the business campaign! This will not detract from the business campaign in any way and inevitably lead to other business opportunities, and a very effective social position that will allow you to achieve more business goals!
We will be integrally involved in creating the campaign concept with you as both a separate branded entity and the business brand. We would develop them within the overall brand platform and defining a tangible brand experience across the myriad offerings of the business services and social activities. Our work will touch on all aspects of the business as a brand, and the brand’s physical presentation; client offerings; programs; events; promotions; Web site; marketing; advertising; publicist; social media managements; sponsorship vehicles; and creation of “your business Community” through multi-channel strategies for both traditional and new media to engender an engaging, interactive and sustainable customer experience.
We will to develop and create expedient, viable, replicable solutions to optimize your bottom line, raise your public profile and social perception while increasing the satisfaction quotient for your customers.
From the great success that we have had with our Free Food Programs established in the 1950’s by my Parents, Aaron and Margaret Wallace, we have since been instrumental in the founding and supplying of other free food service organizations around the country.
With the demand for our help in creating these organizations being driven by the skyrocketing need for the services, we have decided to open up our efforts to all interested in starting a food pantry for the needy.
We can provide access to the training necessary to qualify your organization and partner you with the local organizations and businesses that can support your efforts. Contact us and we will help you through the RED TAPE and push your program to success!
We were honored in Miami, Florida and Port Au Prince, Haiti last month for the Relief Missions that we have sent to Haiti since the earthquake and are currently up for an EMMY with “OUT. The Glenn Burke Story”, have already won several honors for it and expect more.
Special “Thanks” to all that have supported our efforts over the years!
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CAECAY’S ICONS CHARITY REGISTRAR

CAECAY’S ICONS CHARITY REGISTRAR

Congress of Athletes Entertainers and Celebrities Creating Alternatives for Youths

Welcome to the Congress of Athletes Entertainers and Celebrities Creating Alternatives for Youths (CAECAY), CAECAY’s ICONS CHARITY REGISTRAR, at the CAECAY.ORG website.

In today’s digital age, the power of personal branding has never been more apparent. For student athletes, entertainers, celebrities, and influencers, the ability to monetize their Name, Image, and Likeness (NIL) has become a game-changer. A world of opportunities has opened up in NIL. Leading the way in this transformative landscape is the Congress of Athletes Entertainers and Celebrities Creating Alternatives for Youths (CAECAY). With over 50 years of experience and a commitment to empowering individuals, CAECAY, in collaboration with esteemed organizations and personalities like the Aaron & Margaret Wallace Foundation (AMWF), Abdul-Jalil al-Hakim, Superstar Management, Ex-why AdVentures, and Nowtruth, is poised to revolutionize the world of NIL monetization.

CAECAY works with the Aaron & Margaret Wallace Foundation (AMWF), a 501(c)(3) public charity that was founded in 1957, in collaboration with Abdul-Jalil al-Hakim, Superstar Management, ¿eX-whY? AdVentures and Nowtruth. This strategic union assist professional athletes, entertainers, celebrities and influencers in fulfilling their philanthropic aspirations and charities in fundraising fulfillment using celebrities. The AMWF, Abdul-Jalil al-Hakim, Superstar Management, ¿eX-whY? AdVentures and Nowtruth strategic union accomplishes this mission with it’s unique offering of superior attributes for providing professional athletes, entertainers, celebrities and influencers, and celebrity like organizations, with Brand Ambassadors, endorsements, partnerships and sponsorships, advertising, marketing, sales, promotional, strategic media and social media campaigns, with expert advice and services in Motion Picture, Television, Video, Radio, Audio, Print Commercial/Ads, Social Media, Podcast, Blog/Vlog, Web Ads that include state of the art technology and a 501(c)(3) platform from which they can conduct their charitable events. In addition to these services, CAECAY also provides professional athletes, entertainers, celebrities and influencers with processing and fulfillment services to help them meet the numerous requests for assistance that they receive from charities each year.

CAECAY further meets its mission by increasing the accessibility of charities to professional athletes, entertainers, celebrities and influencers, and the tremendous benefits that such access can provide to charities. This goal is primarily accomplished through CAECAY’s “ICONS CHARITY REGISTRAR”, with the “Matching Charitable Philanthropic Organizations with ICONS” or “Matching ICONS with Charitable Philanthropic Organizations”, which ever applies to you.

CAECAY has also donated at no charge to the charity, autographed memorabilia by the professional athletes, entertainers, celebrities and influencers experiences that the charities then use to raise funds for their programs. Since its inception, CAECAY has worked with charities from around the corner to around the world, that help the poor and disadvantaged, youth, assist those afflicted by disease, aid veterans injured by war, social justice, and homelessness.

To join CAECAY’s ICONS CHARITY REGISTRAR, go to “Matching Charitable Philanthropic Organizations with ICONS”:  https://caecay.org/matching-charitable-philanthropic-organizations-with-icons/ or “Matching ICONS with Charitable Philanthropic Organizations”:  https://caecay.org/matching-icons-with-charitable-philantropic-organizations/

The Mission of CAECAY is “To unite the goodwill of professional athletes, entertainers, celebrities and influencers with the generosity of their fans to assist people in need” which it achieves by assisting professional athletes, entertainers, celebrities, influencers and related organizations in fulfilling their philanthropic aspirations.

Since it’s inception, it has also been a primary goal of CAECAY to increase the accessibility of charities to professional athletes, entertainers, celebrities and influencers and the tremendous benefits that such access can provide to them. This is primarily done with our Brand Ambassadors, endorsements, partnerships and sponsorships, advertising, marketing, sales, promotional, strategic media and social media campaigns, with expert advice and services in Motion Picture, Television, Video, Radio, Audio, Print Commercial/Ads, Social Media, Podcast, Blog/Vlog, Web Ads.

One special feature we can provide is donating autographed memorabilia for fundraising purposes through CAECAY’s ICONS CHARITY REGISTRAR. Join CAECAY’s ICONS CHARITY REGISTRAR at “Matching Charitable Philanthropic Organizations with ICONS”:  https://caecay.org/matching-charitable-philanthropic-organizations-with-icons/ or “Matching ICONS with Charitable Philanthropic Organizations” https://caecay.org/matching-icons-with-charitable-philantropic-organizations/

Athletes, entertainers, celebrities and influencers, and their agents, are often inundated with requests from charities to assist them with their fundraising efforts. These requests often include requests for autographed memorabilia, lending the professional athletes, entertainers, celebrities and influencers’s name to the charity, or making a personal appearance on behalf of the charity. Furthermore, they are also often asked, by both charities and individuals, to provide autographed memorabilia and/or to meet seriously or terminally ill individuals.

In most cases, professional athletes, entertainers, celebrities and influencers are all too willing to sign a photo for a fan, especially one who is ill, or provide a charity with various autographed memorabilia for their fundraising efforts. However, given the active and lucrative memorabilia market that exists today, these professional athletes, entertainers, celebrities and influencers want to make sure that these items are going to fans or charities and not to unscrupulous dealers and individuals.

To assist professional athletes, entertainers, celebrities and influencers, and their agents, in meeting these many requests, CAECAY provides celebrities with a service whereby CAECAY represents the philanthropic interests of the professional athletes, entertainers, celebrities and influencers; effectively becoming their “philanthropic agent”. The celebrities and their agents direct any charitable requests they receive to CAECAY, where CAECAY processes and fulfills these requests on behalf of the professional athletes, entertainers, celebrities and influencers. Requests for autographed memorabilia are screened to ensure that the items will be utilized for charitable purposes and, if approved, the requests are fulfilled with items that have been purchased, autographed by the professional athletes, entertainers, celebrities and influencers.

Requests for the use of a professional athletes, entertainers, celebrities and influencers name, image or likeness, or for a personal appearance by a them, are scrutinized against criteria set forth by the professional athletes, entertainers, celebrities and influencers. If the request meets these criteria, CAECAY forwards the request to them for their review.

CAECAY does not charge professional athletes, entertainers, celebrities and influencers or those receiving memorabilia for this service. However, these professional athletes, entertainers, celebrities and influencers appear at CAECAY fundraising events that help raise the funds for CAECAY’s programs.

Many charities do not have the constituency or the access to professional athletes, entertainers, celebrities and influencers to garner much, if any, support from them. To assist these charities, CAECAY’s ICONS CHARITY REGISTRAR utilizes CAECAY’s relationships with the professional athletes, entertainers, celebrities and influencers it works with to provide some assistance to these charities. CAECAY can provide autographed memorabilia that charities can, by applying directly to CAECAY, have donated to them for utilization in their fundraising efforts.

Athletes, entertainers, celebrities and influencers often seek to utilize their professional success to fulfill their philanthropic aspirations but often find the myriad of state and federal statutes that regulate charitable organizations both overwhelming to them and beyond the expertise of their traditional advisors. Additionally, those who do manage to navigate these regulations are often surprised to find that there are many ongoing responsibilities required to maintain such a charitable organization.

CAECAY provides these professional athletes, entertainers, celebrities and influencers with professional advice as to how they can best achieve their philanthropic aspirations; explaining to them the details of what is involved in establishing and maintaining their own foundation, as well as several other options that are available to them. CAECAY provides these services to professional athletes, entertainers, celebrities and influencers free of charge.

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Often, professional athletes, entertainers, celebrities and influencers want to assist certain charitable causes but do not want to establish their own foundations. Furthermore, whereas they are lending their name, image, likeness and reputation, to any such charitable endeavor, they want to ensure that it is conducted professionally and with the utmost integrity.

CAECAY provides these professional athletes, entertainers, celebrities and influencers with a 501(c)3 non-profit forum from which they can conduct charitable events such as concerts, celebrity golf and tennis tournaments, basketball games, hockey games, softball games, and casino nights. CAECAY also assists these professional athletes, entertainers, celebrities and influencers with Brand Ambassadors, endorsements, partnerships and sponsorships, advertising, marketing, sales, promotional, strategic media and social media campaigns, with expert advice and services in Motion Picture, Television, Video, Radio, Audio, Print Commercial/Ads, Social Media, Podcast, Blog/Vlog, Web Ads in conducting these events by preparing a budget, retaining the services of a production company, and soliciting sponsors and participants.

For its services, CAECAY retains a small portion of the proceeds to fund its charitable work and donates the remaining net proceeds to the charity, or charities, that the professional athletes, entertainers, celebrities and influencers event was created to support.

While many of the services that CAECAY provides are designed to assist professional athletes, entertainers, celebrities and influencers in fulfilling their own philanthropic aspirations, CAECAY does currently provide charities that are not directly supported by a professional athletes, entertainers, celebrities and influencers, especially small ones, with various autographed memorabilia for use with their own fundraising efforts. The autographed memorabilia that CAECAY provides is from professional athletes, entertainers, celebrities and influencers and the donation of this memorabilia is worldwide.

If you are a charity and would like CAECAY assist you in securing a athletes, entertainers, celebrities and influencers, and/or with Brand Ambassadors, endorsements, partnerships and sponsorships, advertising, marketing, sales, promotional, strategic media and social media campaigns, with expert advice and services or to donate autographed memorabilia to your organization for its fundraising efforts, please join CAECAY’s “ICONS CHARITY REGISTRAR”, complete the Online request form for “Matching Charitable Philanthropic Organizations with ICONS” or “Matching ICONS with Charitable Philanthropic Organizations”, which ever one applies to you. Print and sign it, then please submit the Application, along with the additional information that is required, in accordance with the Instructions. Please note that CAECAY’s ability to fulfill your request is subject to the availability of autographed memorabilia at the time of your application. Furthermore, you must apply at least six months before your fundraising event to receive a donation.

If you are interested in any of the other Services that CAECAY offers, please Contact CAECAY directly at CAECAY@CAECAY.org.

To join CAECAY’s “ICONS CHARITY REGISTRAR”, go to“Matching Charitable Philanthropic Organizations with ICONS”:  https://caecay.org/matching-charitable-philanthropic-organizations-with-icons/ or “Matching ICONS with Charitable Philanthropic Organizations”:  https://caecay.org/matching-icons-with-charitable-philantropic-organizations/

Fee Schedule

FREE/Small Fee: CAECAY represents the philanthropic interests of the professional athletes, entertainers, celebrities and influencers; effectively becoming their “philanthropic agent” FREE or for a small fee depending on the labor intensity needs of the client. The celebrities and their agents direct any charitable requests they receive to CAECAY, where CAECAY processes and fulfills these requests on behalf of the professional athletes, entertainers, celebrities and influencers. Requests for autographed memorabilia are screened to ensure that the items will be utilized for charitable purposes and, if approved, the requests are fulfilled with items that have been purchased, autographed by the professional athletes, entertainers, celebrities and influencers.

Service Fee: For its services, CAECAY retains a small portion of the proceeds from the events we work on to fund its charitable work and donates the remaining net proceeds to the charity, or charities, that the professional athletes, entertainers, celebrities and influencers event was created to support.

Sliding Scale: Small business charities pay an amount that is calculated based on their size, ability to pay, and needs being Local- City, County; State; Regional; National, or Worldwide for our services, CAECAY retains a small portion of the proceeds to fund its charitable work and donates the remaining net proceeds to the charity, or charities, that the professional athletes, entertainers, celebrities and influencers event was created to support.

Hourly Rate: Based on our FULL SERVICES to the clients.

Percentage: Based on our FULL SERVICES to the clients.
Hourly Rate against a Percentage: Based on our FULL SERVICES to the clients that will pay an hourly fee that is applied to the percentage fee return.

Celebrity Supporters Can Bring Visibility to Charities — but Careful Screening Is Crucial

Celebrities and charities can make a productive marriage — with the famous satisfying their desire to help society (and perhaps burnishing their public images at the same time) and the organizations enjoying greater visibility and often an increase in donations. But when the parties are mismatched, the pairings can also result in splits as acrimonious as any high-profile Hollywood divorce — with potential hazards for charities that have pinned too many of their hopes on a star.

Public figures, say charity managers and fund raisers, are particularly good at drawing attention to an organization’s mission and giving a boost to fund-raising efforts. But nonprofit leaders still advocate screening celebrities carefully to make sure their aims and those of a charity overlap, and clearly communicating both parties’ expectations.

Many public figures want to share their good fortune with worthy organizations. A lot of celebrities are good people, they have good hearts and good souls.

An example, several popular young singers, including Alicia Keys and Gwen Stefani, organized a remake of the Marvin Gaye song “What’s Going On,” which was eventually released to benefit several organizations. It was really impressive to see how blessed they felt they were for having been given the gift of celebrity. It helped them cope with their celebrity status for having received the wealth they have received. These are people who want to use music to change the world

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That’s a more idealistic view.

The Personal Touch

Celebrity involvement often takes the form of public-service announcements or the occasional personal appearance to help a fund-raising event attract more people and garner more news coverage. For some organizations, that is all the lift they need.

You should alway plans something special for Special Events. You not only want a top-notch performer, but you want to get them to spend a little time with the donors and volunteers. If they can really engage beyond what they do on stage, that’s an asset to any organization.

Have them attend a reception, then perform, before or after dinner. After the performance, the celebrities posed for photos with major donors. Often, it is in that post-performance schmoozing that is most beneficial to the charity. The celebrity is able to have a positive impact if they spent time with attendees to talk to them after each photo. It is very real and very generous. The celebrity always kept exclaiming how excited they were about the mission. The celebrity really saw what was happening and was eager to support it.

We believe that the celebrity personal touch will help strengthen the relationship with its supporters for the future. It’s not always the immediate that’s apparent. With the photos, the conversations, make a long-term impression with the donors. It’s just another reason to enjoy coming to the office.

When celebrities make personal connections to their charities, their commitment deepens beyond a general wish to do good. Their working-class roots or religion can enhance their desire to help. During the corporate tour, they should met the group’s executive director that can lead to a kinship and bonding with their clients from the beginning. They may really appreciate the people there by striking up friendships with several of the employees, and they look forward to seeing each other.

Preparing Stars to Shine

No matter how strongly a public figure believes in a charity’s mission, it’s vital to prepare them for their inevitable role as the group’s public supporter.

The media turns out when you have celebrity participation. It becomes your job, when there’s a celebrity who might get targeted by the media, to make sure they have the knowledge that they need. Failing to do so can cause embarrassment — for the celebrity, who may look foolish or naive in front of the press, and for the organization, which can be trivialized or misrepresented.

When prepping famous supporters, give them its mission statement, and offers them a “sound bite” or one-line summary of the organization’s work that they can repeat to the press.

We also work hard to identify one or two standout accomplishments that are easy for people to remember. There’s no need to weigh them down with data: Bear in mind that celebrities and their talent for communication can be a great asset, and that the media is often only looking for one or two quick statements about what you do and how successful you are.

In addition, celebrities take corporate tours to learn about its programs firsthand. While the organization does not have a single designated celebrity spokesperson, it has been the recipient of a broad range of participation from famous supporters in both its programming and fund-raising efforts — and that helps when dealing with the news media. Where possible, you want people to be able to speak about their own impressions and time spent with you.

Telling celebrity supporters about an organization’s work is important, but as public figures find out about the charity, the charity should also gauge their willingness to commit both time and money to the cause to help celebrities set up charitable foundations.

The best way for a charitable organization to get the maximum benefit from their relationships with celebrities is to inform the would-be supporters, as clearly and simply as possible, what will be expected of them. They’re pulled in a million different directions, and focus is a problem.

One way to determine a celebrity’s long-term commitment lies in the bottom line. It’s absolutely critical that celebrities donate money. Why should I, as someone who makes hundreds of times less, donate if they don’t? Sure, their time is important, but the public might well say, “If you won’t put up a dollar of your money, why should I?” Yes, their time is valuable, but the fact that they are celebrities is what enables their time to be valuable. Giving shows a stronger commitment.

Despite this recommendation, many charities do not require monetary donations from their celebrity supporters. As with non celebrities, a strong financial commitment to a cause usually accompanies in-depth involvement. But in the case of famous people, one-time associations are often likely to result in the celebrities receiving honoraria of their own with a donation to the celebrity’s foundation.

Some organizations are so in need of visibility — and grateful for celebrity help — that they shy away from also requesting donations. It can be such an ordeal, in terms of scheduling, to get them to participate in different kinds of things that take a back seat. Perhaps you’re a small, poorly funded nonprofit doing advocacy. Certainly, we could all benefit from more money. But you have to be careful about not over asking including requests for financial aid.

Avoiding Controversy

Having a famous supporter onboard can give a nonprofit group wide visibility. However, that spotlight can grow uncomfortably hot if the celebrity becomes embroiled in a public controversy or personal scandal. And even the most wholesome of public figures may become burdensome to a charity if they lack commitment — or bring unreasonable demands.

Careful screening has helped prevent some charities from entering into relationships with troubled celebrities. United Way of America, for example, has for 30 years been served by supporters who play in the National Football League — an organization that, despite its members’ popularity, has in recent years seen some of its athletes embroiled in substance abuse, and accused of domestic violence and even murder. However, the charity has not been tarnished by some football players’ brushes with the law because the league does its own careful choosing of its representatives. To be recruited by the league and the teams for United Way work, the players need to be model citizens who believe in and exemplify through their citizenship the type of message that we’re trying to deliver through the campaign.

Without a group like the National Football League to pick the most likely prospects from its own ranks, however, the process becomes akin to hiring a staff member. You need to talk to a wide spectrum of people and really need to do a thorough background check.

There are a few basic “red flags” to heed. It’s common sense that if someone is not getting back to you in a timely manner, that’s a good indication of how business is going to go. If they’re uncomfortable talking about their own charitable commitments, that would also be a red flag, because if they’re noncommittal about where they’re donating their own money, it would indicate that they’re not really giving.

Even well-intentioned celebrities can become so high-maintenance that their demands outweigh the benefits of their support. The need to make both sides’ expectations clear at the outset. Up front, ask what they would be looking for in return, are they expecting travel expenses for themselves, a significant other, a whole entourage? If they need first-class accommodations for a dozen people, it’s a real test of their commitment to you. And if you get more involved with them later on, it’s just going to get worse, not better. And if you’re trying to raise money, it can cut into that.

Some non-profits has seen first-hand the trouble that can come from dealing with the associates of celebrities being sued for activities of a fund trustee, lawyer, the stars, former employers, for claims that they sabotaged the relationship with the entertainers and suggestion that they hire a friend of the entertainer as a fund raiser even though they had no experience in the field.

Non-profit charities have learned over the years that philanthropy needs to be treated like a business, and you’ve got to know who you are working with, whether the people you are hiring or doing business with are celebrities or not.

Another pitfall for the relationship between public figures and charities can come when an artist’s marketability stands at odds with a charity’s message. The Global AIDS Alliance’s “What’s Going On” project has originally been intended as a campaign solely to benefit international groups that fight the disease. But when, after September 11, record companies and others feared its AIDS message would be irrelevant in the wake of the terrorist attacks, the song was released to benefit the September 11th Fund as well.

However, some artists who were involved in the project when it was intended to benefit AIDS charities were upset that the money generated would now be split with another cause. And other artists feared that the song’s antiwar lyrics would trigger a backlash among fans eager to retaliate for the terror attacks. The artists might have been antiwar, but their audiences at that time might not have been. The controversies, he says, hurt both the song’s fund-raising efficacy and its anti-AIDS educational message.

People who are involved in celebrity, advocacy, and cause-related work, monitor what’s being said about them, and if they get a negative response from their audience, they modify their advocacy. Their power is only in their ability to maintain a following. If they don’t have people buying their CDs, they don’t have a way of helping any cause. They won’t do anything to compromise it.

Advocacy is a risk for people. The primary objective is to sell records. They are marketers. If they try to integrate the marketing of their cause, and if there’s some kind of push-back, they might retreat, they might modify how they relate to the cause.

A key point of any long-term association, understand celebrities who are not fully committed to a charity’s mission may lend their support only until it becomes inconvenient for them. An organization needs to figure out from the start why famous people are willing to help.

Is there a personal connection, do they really believe in it to the very core of their being, or is it a way for them to get publicity? Because if it’s the last one, it’s never going to work out. Once the need for publicity runs out, they’re going to be gone. About Abdul-Jalil

ESPN’s Keith Olbermann Knocks Gay Jason Collins STRAIGHT!

ESPN’s Keith Olbermann Knocks Gay Jason Collins STRAIGHT!

Keith pays tribute to the first openly gay player in one of the four major sports. And it’s not Jason Collins. On “Olbermann”, Keith talked about Glenn Burke, the LA Dodger who was the first openly gay athlete in major sports over 30 years before Jason Collins, and he hits a sweet spot. It’s personal, rational and ends with a shocking twist.
Glenn Burke, the Real First Openly Gay Athlete in Professional Sports
Glenn Keith
“If I can make friends honestly, it may be a step toward gays and straight people understanding each other. Maybe they’ll say, ‘He’s all right, there’s got to be a few more all right.’ Maybe it will begin to make it easier for other young gays to go into sports.” Glenn Burke
Those are the words of Major League Baseball’s first openly gay player. While the national media covers Jason Collins‘ first minutes on the court as an openly gay professional basketball player and the NFL network constantly breaks down rookie Michael Sam‘s combine stats, we forget about the ORIGINAL sports pioneer.
Glenn Burke played 225 games in the majors as a Dodger and as a member of the Athletics, with 523 at-bats, a .237 average, two home runs, 38 RBIs and 35 stolen bases. While those numbers remain far from stellar, he contributed as a spirited member of the locker room, well liked by his teammates.
Dusty Hi 5 Glenn aft HRMajor League Baseball didn’t either know how to deal with his sexual orientation or chose not to. The media wouldn’t touch the story until years after he left the game. Glenn Burke was a trailblazer who arrived on the scene long before our culture knew how to embrace him.
Over the next few weeks, forgive me if I seem apathetic towards media reports about the progress of Mr. Sam or Mr. Collins in their Collins Big Herorespective sports. We live in 2014. A player’s sexual orientation shouldn’t have any bearing on how well they throw a ball or how much weight they can lift. While they may have overcome hardships in their quest to seek a career in professional sports while maintaining their authenticity as a person, it pales in comparison to Burke’s journey more than 35 years ago. Most of us have come a long way since then, although you wouldn’t know it by the actions of a few knuckle-draggers.
I would write more about it, but wordsmith and sports personality Keith Olbermann eloquently sums it up better in 5 minutes than most professional journalists could with an entire novel.
The next time you read or hear a story about a gay athlete, remember outfielder Glenn Burke.
If you have any interest in learning more about his journey, check out his story from the 1982 issue of Inside Sports chronicling Burke’s time as a professional baseball player. Heartbreaking, courageous, inspiring and tragic… all words to describe the tale of professional sports’ first openly gay athlete.
Watch “Olbermann” weeknights on ESPN2 at 11pm ET

Marshawn Lynch’s Quiet Power Behind Seahawks’ Super Run

EDITOR’S NOTE: Michael Silver wrote this piece after an exclusive interview with Marshawn Lynch last week, when the running back wasn’t sure if he would attend Super Bowl XLVIII Media Day. On Tuesday, Lynch did indeed appear at the event to briefly speak with the assembled media before spending some additional time with NFL Network’s …
Continue reading Marshawn Lynch’s Quiet Power Behind Seahawks’ Super Run

ESPN TV Sports Special; MLB Lyman Bostock Special; The Enlightened Coach

SUPERSTAR MANAGEMENT
7633 Sunkist Drive, Oakland CA  94605-3032
(510) 394-4501
 http://Superstarmanagement.com 
 Abdul-Jalil on iTunes 
 Abdul-Jalil Front Row @ 1995 ESPY Awards 
 Co-Promoted, Managed and Trained Evander Holyfield versus Riddick Bowe Heavyweight Title Boxing Matches 11/13/92, 11/6/93, 11/4/95 
 1995 Pizza Hut Commercial with Deion Sanders and Jerry Jones “BOTH” 
 Superstar Management and Hammertime Open Office in New Orleans 
 Hammer and Deion in ESPN Sports Bloopers 3 Produced by Abdul-Jalil and SSM 
 http://Ex-Why.com 
 ¿eX-whY ? AdVentures Promotional Video 
 ¿eX-whY? AdVentures Wrote, Directed and Produced “I Know You’ll Love Oakland” Image Campaign PSA’s 
 Aaron & Margaret Wallace Foundation 
 Aaron & Margaret Wallace Foundation-KPFA Promotional Video: 
 Aaron & Margaret Wallace Foundation Kids Celebrity Gift BackPacks 
 Aaron & Margaret Wallace Foundation Free Food Program Celebrity Giving Back 
 The Aaron & Margaret Wallace Foundation and ¿eX-whY AdVentures? Trader Joe’s Emeryville KPFA Interview Video 
 The Aaron & Margaret Wallace Foundation and ¿eX-whY AdVentures? Trader Joe’s Emeryville Customer Appreciation 
 The Aaron & Margaret Wallace Foundation and ¿eX-whY AdVentures? Trader Joe’s Alameda Customer Appreciation 
 The Aaron & Margaret Wallace Foundation and ¿eX-whY AdVentures? Entourage & Randy Holland in Trader Joe’s Pinole “Tribute to Legends of Jazz” Show 
 Santa Fe Elementary School’s Peace March with Aaron & Margaret Wallace Foundation, SemiFreddi’s, Trader Joe’s, Little Ceasar’s Pizza, Marshawn Lynch’s “Fam1ly F1rst” and Leon Powe’s “Fresh Start Oakland” 
 Aaron & Margaret Wallace Foundation and Santa Fe Elementary LilCaesars Pizza Part 1 
 Aaron & Margaret Wallace Foundation and Santa Fe Elementary LilCaesars Pizza Part 2 
 FaceBook Fundrazr 
 Abdul-Jalil Honored in Port Au-Prince, Haiti and Miami, Fla. for Relief Missions to Haiti 
 Join the Superstars Entertainment and Sports Network 
 Abdul-Jalil’s Haas School of Business Profile 
 Haas School of Business Alumni Thank Abdul-Jalil for Cal Head Basketball Coach Mike Montgomery’s $750 Phelps Gift: 
 Cals’ Haas School of Business, the Y.E.A.H. Program, The Bread Project Giving Back to the Community: 
 Ziggs Profile of Abdul-Jalil 
 Linked In Profile on Abdul-Jalil 
 Abdul-Jalil on Twitter: @ajalil 
 Thanks You from Arch Bishop Joel Jeune to Abdul-Jalil 
 Abdul-Jalil’s “ooVoo” Video Chat Room 
 Abdul-Jalil on FaceBook 
iPhone 4 FaceTime: (510) 394-4501
AIM, Video Chat Screen Name:  jalil@superstarmanagement.com 
Skype Video Chat Screen Contact Name: Superstarmanagement
Portrait of  Abdul-Jalil  by Artist  Buford Delaney  in Paris, France
Video and Audio with Abdul-Jalil:  “Out. The Glenn Burke Story”  ,  KGO Radio Conversation On “OUT. The Glenn Burke Story”  ,  ESPN Story “Before Jason Collins”  ,  KGO Radio’s broadcast discussion of “Out. The Glenn Burke Story” ,   KNBR Radio’s broadcast discussion of “Out. The Glenn Burke Story” ,   KNBR Radio’s broadcast discussion of “Bounce. The Don Barksdale Story” ,  ESPN Bostock 5th & Jackson TV Special Part 1 , and  Part 2 ,  ¿eX-whY? AdVentures Wrote, Directed and Produced Oakland Urban Economic Development Conference ,  Part 1 of 2 Interviews of Abdul-Jalil on American Muslim 360 (AM360) by Niamat Shaheed. ,  Part 2 of 2 Interviews of Abdul-Jalil, Nanita Strong and Imam Wali Mohammed on American Muslim 360 (AM360) by Niamat Shaheed. ,
 Community Movement Toward Improvement ,

Articles on Abdul-Jalil:
 The Man Who Turn$ Hit$ Into Million$ 
,
 One Special Case 
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 ESPN Bostock 5th & Jackson TV Special Part 1 
, and
 Part 2 
,
 ESPN Bostock Magazine Special 
,
 ESPN Magazine- The History and Mystery of The High Five 
,
 the “al-Hakim Tax Code Ruling” 
,
 Smart Agent 
,
 Busy Agent 
,
 Abdul-Jalil in Harvard University Law School Federal Tax Course Outline 

 Abdul-Jalil in Yale University Law School Federal Tax Course 13th Ed., Prof. Eric Zolt 

 Abdul-Jalil in Wake Forest University Law School “Islamic and Jewish Perspective On Interest” 

 Abdul-Jalil in Washington University Law School Tax Code 
 Abdul-Jalil in Washington & Lee University Law School Tax Code 
 , 
 Abdul-Jalil in University of Virginia Law School Tax Course 
 Award for “Distinguished Marketing and Promotional Services” from NFL Super Bowl NFL Experience ,
 Founder of BLACK EXPO shown with Olympic Sprinter John Carlos  ,  Hip Hop’s Islamic Influence ,  1979 National BALSA Conference  ,  Dellums for Mayor ,  Hip Hop’s Islamic Influence ,  1979 National BALSA Conference ,  Oakland Police Officers Arrested  for  Computer Store Burglaries ,  Police Found Guilty in Burglaries ,  Police Officers Sentenced for Burglaries 

You can click on any  highlighted  word to view or download that item

Hey All,

  ESPN will film a TV Sports Special with me on Wednesday, September 25, 2013 at 2:00 pm at the Berkeley Masjid, 2716 Derby Street, Berkeley, CA 94705, iA.

Also, the Special show on baseball great Lyman Bostock is airing tonight, Sunday, September 22, 2013 at 10:00 pm EST/7pm PDT on the Major League Baseball (MLB) network.

Thanks,

Abdul-Jalil
(510) 349-4501

NO BOOKS, NO BALL Presents:
“Coaching For Performance”

The Enlightened Coach
– Coaching For Performance – Learn The Essential Coaching Skills

“When our players help those in our community, they feel the reward that comes with community service. This initiative encourages positive behavior. It will have a profound impact on those who interact with our student-athletes.”
-Hodari McGavock, Founder of NO BOOKS, NO BALL Cares
NO BOOKS, NO BALL (NBNB) Introduction
NO BOOKS, NO BALL (NBNB) Private Coaching
Sports and Social Media Infographic
NO BOOKS, NO BALL (NBNB) Academic Services
NO BOOKS, NO BALL Basketball Camp STEM Educational Model
NO BOOKS, NO BALL Cares
About Coach Mac 
 
NO BOOKS, NO BALL (NBNB) is a non-profit community outreach program devoted to charitable, social services, athletic, educational, scientific, literary and educational purposes to foster national and international amateur sports competition, the administration, supervision, coordination or implementation of a sports, recreation or community services program for an individual, group, association, organization, municipality, county agency, recreation district, community Federation, incorporated association, school, university, college, school district, a branch or service area of the armed forces, or not for profit youth serving agency, or any agency that is the provider of educational and/or recreational sports services in the world, to plan, teach, promote, fund, administer and/or operation of supplemental physical, academic, and personal development and revitalization programs to enrich the curriculum of basic education offered to students at academic institutions resulting in expanded employment, economic prosperity, and business opportunities, to develop the game of Basketball in the United States and abroad, and to conduct fundraising activities for the support of such programs and to provide such charitable services that are associated with such purpose as allowed by law.NO BOOKS, NO BALL (NBNB), the top basketball talent development company in the nation, continues to advance its mission of working with the youth from our communities that are in need of a positive environment and guidance for their future. Through basketball development training and strategies, we teach players from elementary to professional level to develop their social and life skills. The lessons they learn, allow them to excel in life and give back to their community.
Through our programs, we have seen lives change for the better both on and off the court. The philosophy of NO BOOKS, NO BALL focuses on the principles of community outreach, work ethic, dedication, healthy nutrition, exercise, and academic success. Our organization strives to teach the youth about perseverance, motivation, team work, self-determination and overcoming adversity. The goal of NO BOOKS, NO BALL is to continue to make a difference in the lives of our youth and in our society.
NO BOOKS, NO BALL provide the best Professional coaching and offer an opportunity for you to get your game to the next level. Whether it is preparing for summer league, pro training camp or for an upcoming season, professional players can expect a customized program that’s proven to develop talent.
All of our coaches provide a similar philosophy towards the private training concept. In fact, here at NO BOOKS, NO BALL we highly recommend that student athletes experience all of our coaches because with each coach, you will learn more and more little things that will enhance your performance on the court.
Please note – during the private training sessions, the coaches provide a lot of valuable knowledge that the student athlete will receive by coming to the private training session. NO BOOKS, NO BALL coach management team truly believes that doing private training will elevate your performance on the court, but it takes time to really reach the student athletes fullest potential. This falls in line with our NBNB player development philosophy.  NBNB provides the best instructors in the Nation.NO BOOKS, NO BALL’s goal is to:
• to foster national and international amateur sports competition,
• the administration, supervision, coordination or implementation of a sports, recreation or community services program for an individual, group, association, organization, municipality, county agency, recreation district, community Federation, incorporated association, school, university, college, school district, a branch or service area of the armed forces, or not for profit youth serving agency, any agency that is the provider of educational and/or recreational sports services in the world,
• to plan, teach, promote, fund, administer and/or operation of supplemental physical, academic, and personal development and revitalization programs to enrich the curriculum of basic education offered to students at academic institutions resulting in expanded employment, economic prosperity, and business opportunities,
• to develop the game of Basketball in the United States and abroad,
• assist organizations throughout the world in setting up Sports Camps as support groups,
• provide charitable assistance to those in need helping the hurting, poor, and needy to restore and empower themselves to make their dreams a reality,
• provide structured housing and supportive services at Sports Camps for young people in the process of overcoming life’s problems and those reintegrating back into society from homelessness and incarceration.
Funding support is open to the public at large, who believe in our mission and who donate freewill
contributions. Donors may be individuals, churches, ministries, businesses, communities and other public and private entities.
Hello All,NO BOOKS, NO BALL is offering it’s Private Coaches Lesson schedule for your registration. Our availability is now offering more times with more coaches because of the outstanding demand!

To learn more about private lessons or to book a private lesson please call us at 510-394-4575 or email,  coachmac@nobooksnoballsports.org ,  camp@nobooksnoballsports.org
 

If you have any questions at all, please feel free to contact the email address listed above or you may call us at 510-394-4575.

Thanks and have a great day!

Coach Mac

Donate to NO BOOKS, NO BALL here 
 

NO BOOKS, NO BALL Private and Semi-Private sessions include:Personalized skill development
Position specific fundamentals
Position specific fundamentals
Speed & agility training
Written player evaluations and progress analysis
Home work-out agenda
Skill development will be optimized to work on player’s individual needs:
Shooting Technique
Ball-handling / dribbling
Footwork & balance techniques
Passing
Individual & team defense
Best Private Training.
NO BOOKS, NO BALL Year-Round Training
FALL TRAINING
If you are serious about making the team
Prepare for upcoming season
* Lay foundation for School/Town Travel season
* Improve performance from prior year
* Set a goal to reach a new level
Key Focus
* Basketball Fundamentals
* Conditioning: Both physical and mental
Goal
Equip student athletes with the tools to get on track for their upcoming season — for whatever team they are preparing for.
WINTER TRAINING
Maintaining your basketball fundamentals
* In-season skill training and conditioning helps a player gain an edge during the season
* Facilitates raising a player’s game to reach personal bests
SPRING TRAINING
Best opportunity to maintain conditioning and improve fundamentals
* Players who do year-round basketball training gain the most competitive edge on the court
* NBNB offers the training tools to get better and increase confidence
* Underpins the Spring tournament season — maintaining conditioning and fundamental skills
* Serves as a complementary work-out for multi-sport athletes
SUMMER TRAINING

The time to focus on raising your game to the next level
* Opportune time to focus on basketball motor-skill development.
* Sufficient repetition is the key ingredient towards mastering basketball skill level.For all those that are looking to workout please contact  coachmac@nobooksnoballsports.org , or  camp@nobooksnoballsports.org  510-394-4575, with any additional questions.
Sports and Social Media InfographicIt was Inevitable
Since we are at the cutting edge of everything related to sports recruiting we’ve already covered how Facebook is changing college recruiting. Please review this for some tips and rules high school and college athletes should consider. Now we feel it’s time for an update.All Access for Coaches
This Sports and Social Media infographic really breaks it down for you. For instance, how can a college coach resist incorporating social media into his recruiting strategy when 69% of sports fans–potential recruits–will check their Facebook or Twitter during meals? And you know where else they’ll check? 58% will check while they’re in the bathroom, 74% at a party, and 9% will even look at social media in church.
If you’ve spent more than 5 minutes with a teenager you know that Facebook is a force in their lives. But did you know that 81% of sports fans go to the internet for their breaking news? Or that people are 10 times as likely to check Twitter or Facebook for news as they are sports radio?Social Media is Changing Recruiting
There is little doubt that social media is changing recruiting. Coaches learned this–some of them late and against their will–and never looked back. The issue for teenagers being recruited to play sports in college is that lasting negative impact on their lives.Learn From the Yuri Wright Case
One well-publicized case is that of Yuri Wright, one of the nation’s top cornerbacks coming out of New Jersey’s Don Bosco Prep. Yuri made some ill-advised comments on Twitter and it ended up costing him his scholarship to Michigan. The University of Colorado is taking a chance on Wright and, to his credit, he says he’s learned a valuable lesson.Use Social Media as an Asset
As the IG illustrates people, including high school athletes, are increasingly getting their news and interacting through social media. The real question for athletes is will you use this as an asset or will it become something that will cost you your scholarship?
Yuri Wright got a second chance because he was a nationally ranked player. You may not be so lucky so be careful.
No Books, No Ball Academic Services*Monitor the academic progress of student-athletes on a regular basis
*Maintain a specialized tutoring staff available to student-athletes
*Maintain a feedback system throughout the semester requesting professors to provide information concerning academic progress of student-athletes
*Provide supervised study environment where student-athletes may meet tutors, work in small groups, and study in a quiet atmosphere
*Coordinate various educational workshops throughout the semesterInformation Services
*Disseminate information on all aspects of No Books, No Ball and give referral assistance when deemed necessary
*Inform student-athletes of academic progress each semester
*Refer student-athletes to the appropriate source for graduation statusCounseling Services
*Plan schedules each semester with the student-athlete to ensure compliance with the Oakland Athletic League Rules and Oakland School District Regulations
*Provide assistance in choice of major and career counseling
*Counsel individuals concerning problems of a personal or academic natureDevelopmental Services
*Support in making a smooth transition to life as a student-athlete
*   *Making the transition from high school to university academics
*   *Learning appropriate and effective advocacy skills
*   *Developing strategies for balanced growth and development
*Support in learning skills and strategies necessary for success in the college classroom
*   *Private consultation with the Learning Specialist
*   *Informal reading and study skills assessment
*   *Communication and coordination with Academic Department Advisers
*Support in making the most effective use of tutors
*   *Developing effective strategies for use of content area tutoring
*   *Communication with tutors to monitor progress and to consistently support skill and strategy development
Other Services
*Serve as the liaison with the Dean of Students for issues regarding academic and other misconduct
*Provide counseling for any issue regarding transition to high school and college life, academics, and athletically related issues
*Serve as liaison with Social Services Programs

NO BOOKS, NO BALL Basketball Camp STEM Educational ModelOur educational model is a STEM (Science, Technology, Engineering, Math) based program that incorporates Reading, Writing, Vocabulary, Problem Solving, and Transitional Readiness in the curriculum.  This program will expose the students to cutting edge information and procedures as well as improve on their fundamental academic skills.  We are very excited about this forward thinking program and believe that it will begin to prepare the students for the ever changing educational and career environment.
Each class we be led by a qualified instructor and also feature an instructor’s aide for added hands on support.
Utilize the versatile and unique qualities of NO BOOKS, NO BALL Basketball Camp we offer the opportunity for players to attend training and get ahead with advanced high school classes, SAT and ACT Prep classes, ESL classes or TOEFL Prep classes.
The comprehensive schedule allows a player to experience what being an Academy program student-athlete is like by completing coursework and a rigorous Basketball training curriculum within the basketball program.  It is designed for players who need to accomplish necessary tasks for school, while also wanting to have fun and improve their game.  The weekday schedule includes basketball training and class work in the afternoon. Class include:
Algebra I,  Geometry,  Math Models,  Algebra 3,  Pre-Cal,  Biology,  Calculus,  Statistics,  US History,  Social Studies,  Government,  Economics,  World Geography,  Spanish,  French,  Art,  Physics,  Journalism,  Chemistry,  Dance,  English,  Computers,  P.E.,  Multi MediaSAT/ACT College Prep
College admission is more competitive than ever before. Just as you wouldn’t enter a competition without practicing, you shouldn’t take the SAT or ACT without knowing exactly what you’ll encounter on the test. With a half day of Basketball and a half day of SAT preparation, you’ll be ready to achieve a better score and improve your chances of gaining entrance to your college of choice.
The SAT/College Prep class is taught for four hours per day in small class sizes. It covers all the SAT/ACT topics including Algebra, Geometry, Vocabulary, Reading Comprehension, Grammar, Rhetorical Writing, Current Events and Writing and Style.Basketball Camp with English Options
NO BOOKS, NO BALL Basketball Camp offers two options for our international participants who wish to improve their English and their sport at the same time.
Academic English/TOEFL Prep Sport Camp:  For participants age 15-19 who wish to prepare for an exam in their home country or for entrance into an American university.   After a half-day of sports exercises and drills,  participants will study reading/writing, academic test preparation and practice,  sample TOEFL exams,  and develop their advanced English skills.
English as a Second Language Sport Camp:  For participants 8 – 19, a half-day of sport drills and a half-day of fun English activities focusing on vocabulary development.   Fun interactive activities are combined with field trips and weekly vocabulary/grammar  units on topics of general interest such as sports and recreation, food , health, the environment and travel.
These programs are designed for visitors to the United States and no I-20s are issued for these programs.
NO BOOKS, NO BALL Cares

NO BOOKS, NO BALL Cares is a non-profit community outreach program dedicated to serving our community. It is founded on the principals of teamwork, not only on the basketball court, but also in our community. Athletes learn more is achieved, the task made easier, when individuals come together to form a collective unit. The experience has a greater influence on all members, both receiving and giving.
In these difficult times, it is necessary for us to extend a hand, and use the talents and gifts that we have, to improve the life of others in our community. NO BOOKS, NO BALL Cares promotes the giving of time, money and tangible goods. Volunteering at organizations that need the help of physical hands is encouraged.
The hope of NO BOOKS, NO BALL Cares is to not only help others, but for our players to understand these core principles of respect, teamwork, and community involvement. Adopting these values can improve the lives of our student-athletes on the basketball court. However, perhaps even more importantly, they can be transferred into the classroom, and in everyday scenarios that call for strong, confident behavior.
“An individual has not started living until he can rise above the narrow confines of his individualistic concerns to the broader concerns of all humanity.”
-The Reverend Martin Luther King JRThis statement is essentially the mission of NO BOOKS, NO BALL Cares.
“When our players help those in our community, they feel the reward that comes with community service. This initiative encourages positive behavior. It will have a profound impact on those who interact with our student-athletes.”
-Hodari McGavock, Founder of NO BOOKS, NO BALLNO BOOKS, NO BALL Supplemental & Emergency Food Distribution
We began our supplemental and emergency food distribution program in the Fall of 2004 with the Aaron & Margaret Wallace Foundation. Boxes of Food is designed to serve the needy in Oakland, California and surrounding communities.
We provide a 3-7 day box of food (dry goods, can food, bread, etc.) to low income and homeless individuals and families (herein referred to as clients) on a bi-weekly basis as well as emergency boxes of food on an as needed basis. As time progresses we will distribute food on a weekly basis as well as have other food pantries in Oakland, California to do so.
In addition to the initial monthly supplemental food box, Boxes of HOPE will have two special Holiday distributions:Thanksgiving Food Boxes – Each year, Boxes of HOPE, will distribute a box of food containing everything needed to prepare a Thanksgiving meal, including a turkey, for a family of four to those registered and receiving monthly supplemental food boxes. Thanksgiving boxes will be distributed the week before Thanksgiving.
Christmas Food Boxes – Each year, Boxes of HOPE, will distribute a box of food containing everything needed to prepare a Christmas Day meal, including a ham, for a family of four to those registered and receiving monthly supplemental food boxes. Christmas boxes will be distributed the week before Christmas.
Clients who come to Boxes of HOPE do not have to meet income guidelines set by the United States Department of Agriculture (USDA) and live within our service boundaries. Anyone receiving any type of state or governmental assistance (such as SNAP, WIC, Social Security Income (SSI), or SSI disability) and do not have to present a legal photo ID (state ID or driver’s license), proof of residency (state ID, driver’s license or utility bill), and proof of income or state assistance (such as SNAP, WIC, Social Security Income (SSI), or SSI disability). No one is turned away, will receive a food box as long as supplies are available, and a referral to a food pantry in their area. Clients are provided all the services we offer regardless of race, sex, color, creed, sexual preference or any other non-qualifying designation.
The funding for this program will come from donations from local food stores as well as free-will public donations of food and cash. Our Program Director and volunteers will oversee the operation of this program. This program is offered with the Aaron & Margaret Wallace Foundation.

Gifts of HOPE – Christmas Gifts for Families in Need – We expect to begin our Christmas gift distribution for families in need called Gifts of HOPE, Christmas of 2013. Each year the organization will adopt one or more families in need to provide Christmas gifts to the children and parent(s) who would not otherwise be able to provide Christmas gifts to their family. Volunteers will purchase, wrap and deliver gifts to parent(s) for their children – not only delivering the message of hope to a parent that fears not being able to provide for their children, but also the message of love from parent to child, and the true meaning of Christmas. Each member of the family will receive clothes, shoes, toys, and food for the family, including adults and children living in the household.
Clients of this program will be chosen from those families currently receiving some type of assistance from Aaron & Margaret Wallace Foundation or by referral from other organizations. To qualify, the household income of the clients of the program must fall in the income guidelines set by the Federal Poverty Income Guidelines published in the Federal Registry.
The funding for this program will come from public donations in the form of free-will cash and gift donations as well as the ability to sponsor a family. Individuals, families, or groups may call the organization to sponsor a family. Donators will be asked to provide at least one wrapped gift for each family member. The organization will supplement with purchased gifts as needed. Our Program Director and volunteers will oversee the operation of this program. This program will take approximately 2% of our resources.

About Coach Mac
   

   Hodari McGavock has served as an educator for students from middle and high school through community college in both the Oakland Unified School District and the Peralta Community College District for 38 years. He has worked with this wide range of students in the capacities of teacher, counselor and basketball coach.Born and reared in Indianapolis, Indiana, Hodari McGavock, fondly referred to as “Coach Mac” is a product of the Indianapolis Public School District from elementary through high school and is a proud graduate of Crispus Attucks High, where he was an outstanding student and basketball player. He earned a full basketball scholarship to and graduated with a Bachelors Degree from Tennessee State University in Nashville, Tennessee in 1966. He earned a Masters Degrees from both Eastern Michigan University, Yipailanti, Michigan in 1968 and California State University, Hayward with a Life Pupil Personnel Services Credential as well from California State University, Hayward.The incredible career achievements of Coach Mac as a Men’s Varsity Basketball coach in the Oakland Unified School District at Oakland Technical High School for 25 years and now at major cross-town rival Castlemont High are legendary, highlighted by many noteworthy achievements, only a few follows:*** In 2012 Inducted into the Multi-Ethnic Sports Hall of Fame
*** In 2011 Honored as State of California Coach of the Year
*** 2010 – Oakland Athletic League Championship
*** Selected as 2008-09 California Inter-Scholastic Federation Model Coach Award winner. A model coach demonstrates and teaches the six core ethical values: trustworthiness, respect, responsibility, fairness, caring, and good citizenship (the “Six Pillars of Character”). The CIF believes that the highest potential of sports is achieved when teachers/coaches consciously Teach, Enforce, Advocate and Model (T.E.A.M.) these values and are committed to the ideal of Pursuing Victory with Honor.
*** Honored as Oakland Tribune Newspaper “2002 Coach of The Year”,
*** Nominated for California Interscholastic Federation (CIF) Hall of Fame,
*** He coached for 25 years at Oakland Tech High School until June 2005 moving over to rival Castlemont High School in 2007 after a two year hiatus,
*** First full-time Oakland Public School Counselor to become a full time Oakland Athletic League coach,
*** Won two Northern California State Championships consecutively from 2002-3,
*** Qualified for numerous Northern California State Championships Playoffs,
*** He has won eight Oakland Athletic League Championships,
*** First Basketball coach to ever win four consecutive Oakland Athletic League Championships from 1999-2003,
*** Won over 550 High School basketball games and is a sure “Hall of Fame” inductee upon final retirement,
*** In 1980 he founded of the “No Books, No Ball” Academic Achievement Program for Student-Athletes to aid them in their quest for academic excellence and to facilitate their enrollment into institution of higher learning,
*** Has sent hundreds of student-athletes to colleges all around the country and the world professionally including the NBA,
*** In July 2010 he took Castlemont High School’s Varsity Basketball team to Heidelberg, Germany for an 11-day trip to play four games against club teams where they will stay with German families during the trip that includes visiting and participating in a German school while there.
*** Assistant Men’s Basketball Coach at Merritt Junior College, Oakland, California
*** Has mentored several very successful Men’s High School Varsity Head Basketball Coaches,
*** Has trained many professional basketball players including National Basketball Association (NBA) All-Stars, NBA Scoring Champs, and NBA World Champions.
*** Camp Counselor for University of Sports “Super Star Basketball Camp” for elite Boys and Girls athletes since 1995
If you have any questions at all, please feel free to contact the email address listed here or you may call us at:  info@nobooksnoballsports.org , 510-394-4575
Thanks,

Coach Mac

7633 Sunkist Drive, Oakland CA  94605-3032
Phone  (510) 394-4101
 Aaron & Margaret Wallace Foundation 
“He who Harms a Life, it is as if he has Harmed ALL Mankind, and He who has saved a Life, it is as if he has Saved ALL Mankind!” Who will you save?

We Need Mac Pro Tower, or MacBook Pro, and 3- iPads
We mounting an “Equipment Donation Drive” to obtain donations of a Mac Pro Tower (Quad-Core), 3.2GHz; 2-12 GB DDR2 SDRAM, an Apple MacBook Pro 17″ – Quad Core i7, 2.2 GHz,  an Apple MacBook Pro – 15.4″ – Core i7, 2.6 GHz, or a Apple MacBook Pro 13.3″ – Dual Core i5,  2.4 GHz – MacOS X 10.8 Mountain Lion for a group that serves under privileged, disadvantaged and disabled persons. We are also interested in three iPads for children with Autism. Your donation is taxdeductible to the full extent allowable under the law. We will accept any monetary donations toward this end for the purchase of the equipment.

Sista’s Charity Group Need Two Cargo Vans

The Sista’s Charity group is interested in obtaining two cargo vans or passenger vans with removable seats, an SUV with removable seats or large pick up truck with a camper shell for pickup and delivery of FREE food, clothing and supplies to the communities that they serve of under privileged, disadvantaged and disabled persons. Can you help them, insha’Allah? Your donation is tax deductible to the full extent allowable under the law. You donate via Paypal withemail address to Sis. Nanita Strong, N. Strong Harmony, (510) 394-5701,  nanitastrong@yahoo.com . Again, they will accept any monetary donations toward this end for the purchase of the vehicles.
The Aaron & Margaret Wallace Food Program (AMWF) has helped the less fortunate for over 55 years continuously and are now serving over 30,000 per month from 19 Northern California locations!
You can listen to or download Part 1 of 2 Interviews of Abdul-Jalil on AmericanMuslim360 (AM360) by Niamat Shaheed.
 http://superstarmanagement.podomatic.com/entry/2013-01-16T18_20_23-08_00 
 https://www.box.com/s/zbt1c2j96h1agxx96wiw 

Part 2 of 2 Interviews of Abdul-Jalil, Nanita Strong and Imam Wali Mohammed on AmericanMuslim360 (AM360) by Niamat Shaheed.
 http://superstarmanagement.podomatic.com/entry/2013-01-16T18_45_13-08_00 
 https://www.box.com/s/wlj5filuyybr533hziqg 
After witnessing my mother and father give freely to others since I was a child from the 1950’s until their death, charity struck a cord with me. I often thought, “how and in what way I could contribute anything close to the enormous good they had done so often for so many?”. My parents purchased land and built a church for their personal pastor and to accompany that, they also built him and his family a home as well.     As I grew and matured, became more knowledgeable, sophisticated, and worldly, and as my faith and religious acumen blossomed, I realized the prodigious importance of building a house of worship and the infinite blessings that flow from such an achievement. I had to find a way to fulfill that potential within me as my parents had set the bar very, very high!

I knew that I didn’t have to re-invent the wheel as there was an incredible model  for success that I could really make a difference and give back to my community by continuing the programs that my parents had forged when I was a child! So the A MWF began with the support of friends, neighbors, acquaintances, religious leaders, community members, and businesses dedicated to helping others.     The  Aaron & Margaret Wallace Foundation  (A&MWF) is a non-denominational, multi-cultural,100% volunteer financed and operated relief organization that provides FREE food, medicine, clothing, educational and employment opportunities, mental and physical health referrals, legal aid, shelter and other necessities to individuals, children, families, and organizations who lack these essentials for any reason. We provide private school and college admissions educational opportunities; assists with referrals for job training and placement; rental assistance; social services assistance; homelessness assistance; mental and physical health assistance; medical assistance and legal aid assistance referrals FREE for ANYONE whom has the need at the Aaron & Margaret Wallace Foundation website.

Providing The Necessities For Success In Life
A&MWF, a public services organization based on GIVING AND SHARING, has created a 100% volunteer self-operated, self-supported, self financed model defined by developing the marketplace of a network that features high-performing results in the invaluable areas of: youth development; elementary, secondary and college education; poverty alleviation; mental and physical health medical services; social services, as well as other economic-empowerment programs for individuals, families; and small businesses.     A&MWF is pioneering a new trend, as government and community funds grapple with the recession and the challenges of raising funds, WE have forged an awareness and sustained an effort to connect those in dire need with service providers, donors, volunteers and nonprofit groups with these causes. We have taken community foundations and moved into social networking, reaching beyond static “bricks and mortar” to interactive Web sites to serve as a “dynamic virtual clearinghouses or town square” that holds conversations between those in NEED and their local charities, citizens, donors, and volunteers.     Every month thousands of San Francisco/ Oakland Bay Area residents rely on the AMWF Community Food Program for nutritious food and social service resources. As a local entity providing free food to those in need, we are seeing a significant increase in the percentage of children we serves, as county food banks see a spike in pleas for help. “51 percent of individuals served … are infants, children and teenagers. In the past, the percentage of people under 18 was 40 percent.”     The change is attributed to an increase in the number of families seeking emergency food aid. “Traditionally we’ve seen more demand for services from the western end of the city, but we are seeing an increase in need in the central part, and we even have people from the Hills and the affluent parts of town”.

The Aaron & Margaret Wallace Community Food Programs (AMWF), a multi-ethnic, multi-issue community-based organization, continues to carry out its mission of a society in which all persons flourish as it provides and refers comprehensive services — in collaboration with other hunger, health care, housing, violence, abuse, counseling, senior, youth, women, children, civil rights, employment, and education response agencies — to thousands of men, women and children living in San Francisco/ Oakland Bay Area in California to help transform the lives of people in need.     AMWF extends these various services and programs to the economically, mentally, and physically challenged; the poor and homeless; the undereducated and undeserved; people living with symptomatic HIV and AIDS; substance abuse; seniors 55 years and older; prenatal women; at risk youth; and homebound people living with serious illness.  
Our members, and the people we serve are of different race, faith, culture, age, gender, sexual orientation and income levels. AMWF by providing direct services, including providing nutritious food; edvocating for and participating in many relevant social service programs that promote the self-sufficiency of people in need; educating the general public about these issues, their causes and this partial solution while inspiring a consummate social conscience and honoring the dignity of every person. As part of that principal mission, AMWF works for basic economic survival security for all and the elimination of poverty by providing these services thus effecting societal and governmental policies that regulate the less fortunate to the bottom of the economic, social, health, and opportunity pyramid, with full understanding that any policy which affects the poorest of us affects all of us.     By catering to everyone we have built many allies with statewide and national anti-hunger organizations to support legislation addressing low-income people’s food needs. In doing so, we help build power in our communities and win institutional changes on the issues that affect our lives as we provide fresh, hot, nutritious meals and bags of groceries with healthy meat, fish, breads, perishable and nonperishable food, such as canned vegetables and fruits, tuna fish, peanut butter, rice, dry beans and pasta, at a location near their home that are served to anyone without restriction.     A&MWF has made it easy and effortless for service providers, donors, volunteers and nonprofit groups to connect with those in NEED, as we have received more individuals needs profiles submitted on this site. The profiles include their contact information, information about their needs, desired solutions, pleas for their need satisfaction, and a listing of opportunities to achieve their solution. We also have profiles submitted of individuals as prospective donors or volunteers, include information about the causes that interest them.     We look forward to our being able to do business together helping those most in need while providing you with incredible branding opportunities with maximum media exposure for the greatest community relations benefit and increased business development. There is no better branding than to be perceived as a company that cares for the less fortunate, the working man, and the environment while presenting a quality product at a great price and being socially conscious. Your customer feels that they are contributing to your good efforts as if they are doing it themselves!     If you or someone that you know needs Quality of Life Aid, PLEASE fill out the form below so that we can determine the best way to assist them.    Anyone can register at  http://AMWFTRUST.ORG  by submitting an online request form in a strictly confidential submission and they can also feel free to call the number (510) 394-4101 as well.     WE are trying to end this travesty by helping and giving for their change of life circumstances! Can YOU help Us help THEM?  Make you tax deductible donation here!  Thank you,

Abdul-Jalil
510.394-4101


” The Man Who Turn$ Hit$ Into Million$”

“How a Grieving Family Saved A Troubled City with A Martyr”

“How a Grieving Family Saved A Troubled City with A Martyr”
http://youtu.be/NbXiNSQZcsU

The year 2009 began with a tragedy at an Oakland BART station. Shortly after 2 a.m. on New Year’s Day, BART police Officer Johannes Mehserle shot and killed 22-year-old Oscar Grant II, of Hayward, on the platform of the Fruitvale station after responding to reports of a fight on a train.

“Make no mistake about it Oscar Grant was Murdered, Executed by a BART cop!” That was the echoing sentiment boiling up from among the justifiably angry, restless community of Oakland and the surrounding communities that spread world wide as video of Oscar Grants execution was blared over and over on television screens all around the world. It had become the quintessential poster for the ultimate example of Police misconduct and abuse- a lawless execution as the Black victim lay face-down on the ground, hands behind his back, shot, then handcuffed as he dies- all caught on cameras for the world to see!

Also caught on camera for the world to see was the public reaction to the execution that led to violent protests, as the public “showed their outrage” with the costly destruction of property to areas around town.

The gunman police officer was allowed to go free, traveled outside the state of California until he was charged with murder and appended in Nevada after National public protest forced the District Attorney to file criminal charges. His attorney has argued he meant to fire his Taser gun when he shot and killed Grant.

Fruitvale Station
In the early hours of Jan. 1, 2009, Oscar Grant III, unarmed and lying face down on a subway platform in Oakland, Calif., was shot in the back by a white Bay Area Rapid Transit police officer. The incident, captured on video by onlookers, incited protest, unrest and arguments similar to those that would swirl around the killing of Trayvon Martin in Florida a few years later. The deaths of these and other African-American young men (Mr. Grant was 22) touch some of the rawest nerves in the body politic and raise thorny and apparently intractable issues of law and order, violence and race.

Fruitvale Station, Michael B. Jordan and Ariana Neal play father and daughter in this debut feature by Ryan Coogler, which opens on Friday in New York, San Francisco and Los Angeles.

Mr. Jordan plays Oscar Grant, who was killed by a Bay Area Rapid Transit police officer.
Those matters are hardly absent from “Fruitvale Station,” Ryan Coogler’s powerful and sensitive debut feature, which imaginatively reconstructs the last 24 or so hours of Oscar Grant’s life, flashing back from a horrifying snippet of actual cellphone video of the hectic moments before the shooting. But Mr. Coogler, a 27-year-old Bay Area native who went to film school at the University of Southern California, examines his subject with a steady, objective eye and tells his story in the key of wise heartbreak rather than blind rage. It is not that the movie is apolitical or disengaged from the painful, public implications of Mr. Grant’s fate. But everything it has to say about class, masculinity and the tricky relations among different kinds of people in a proudly diverse and liberal metropolis is embedded in details of character and place.

Before Jason Collins

Before Jason Collins
The world is throwing a parade for Jason Collins, the 7-foot free-agent NBA center who came out last month. He was hugged by Oprah, celebrated by “Good Morning America,” and congratulated by President Obama.

But nobody seems to remember baseball’s Glenn Burke, who tried to come out nearly 40 years ago and was stuffed back in.

“How’s Jason Collins going to talk about being the first?” says Burke’s agent, Abdul-Jalil al-Hakim. “Glenn Burke was the first. And he wasn’t any free agent, either. He was in the lineup.”

Glenn Burke was a barrel-chested jokester, a singing, dancing, one-man cabaret. His teammates called him King Kong. In high school, the 6-foot Burke could dunk two basketballs at once, in street shoes. He roamed center field for the Los Angeles Dodgers and the Oakland A’s in the late 1970s.

Burke was the pulse of the clubhouse. He wore a red jock. He’d jump in the backs of pink Rolls-Royces after games. He invented the high-five (with Dusty Baker). Oh, yes, he did.

He was as out as an athlete could be in the mid-1970s. It wasn’t that he was flaunting it. It was that he couldn’t keep it in.

“When we’d land at airports,” remembers Davey Lopes, the Dodgers’ second baseman. “There’d always be guys waiting for Glenn. We’d go our way and he’d go off on his merry way. We’d go to clubs and women would hand him their numbers. But he’d never call ’em. Didn’t matter to us. We loved him.”

In the famous 1977 Dodgers-Yankees World Series — starring Reggie Jackson, Thurman Munson, Steve Garvey, and Ron Cey — only one rookie cracked either starting lineup: Glenn Burke.

“Nobody tripped that he was gay,” says Burke’s longtime pal, Doug Harris, who produced the documentary “Out” about Burke in 2010. “The people who tripped off it were the Dodgers [management]. They didn’t want to talk about it. He was trying to tell the reporters, but they said they couldn’t write that stuff.”